2021 Business Growth Strategies: 7 Business Trends (& Predictions) that will Make or Mar Your Business In 2021.
Business trends helps you predict how the outlook of a given year will be, and once you know the best business trends, you’ll be able to plan , then, growing your business will be easy, and fun.
One of the major secrets of success is to move faster, and quicker than others.
One Major secret of success is to move faster, and quicker than others.
So, while your competitions are reacting, you are expanding your business because you had already articulated all your plans, and you're strategic.
let me say this,you may agree with all these business trends (& predictions), you may not agree.
The most important thing you need to do is to ensure you take note of each of them.
Now, lets get to business, shall we?
#1: The Economy will crash
I know this will send cold shiver to the spine of a lot of people because for sometimes now,it’s not been easy with a lot of people.
The truth is, this may continue in 2021. The economy will suffer.
Currently (as at the time of writing this post), it is N480 to a $1 and it is even threatening to go higher.
I have listened to some of the best economists, and it thus appear that reprieve will not come in 2021, no matter who wins the next election.
I heard even the government is saying there should be more 'belt tightening'.
Well, although this may sound like a bad news to a lot of people but you don’t have to be scared because your competitors will be in ‘panic mode’ and you can leverage on that to grow your business.
Here’s what I mean…
When people are in ‘panic mode’ they do the WRONG thing but if you refuse to join them, you’d be able to expand your business despite the ‘crises'.
In 2016, at the heart of the economic recession, our company was able to help a company grow their business despite the recession.
We simply took advantage of the ‘panic button’ of their competitions and before you could say ‘jack, their sales exploded.
...He grew my business by 306%
Johnson Emmanuel is a marketing 'beast'. He grew my business by 306%. Listen to Johnson. Do everything you can to have him work with you. If he agrees to work with you, he can deliver massive result
J. Cerun // Meditation Coach
My best advice for you is to invest more in sales and marketing in 2019. Get the best training, consultation and services you can.
Most people make the horrible mistake of cutting down on marketing budget when there’s economic crisis, DON’T do that.
In a bearish economy, you shouldn't cut down marketing budget. Instead, hike it up. Your competitors are cutting down because they're foolish.
#2: Instragram is the new Facebook
People are getting tired of Facebook these days. Many are deleting the Facebook app and others are blocking ads on Facebook.
Facebook is still a huge platform and you’ll definitely grow your business with it If you know what you’re doing but if you are doing what everyone else is doing, you will pay costly price.
Like I said, Facebook is still a ‘goldfish’ but if you really ONLY on it to grow your business, it may be devastating.
Sure, if you have enough marketing budget for Facebook marketing, go ahead but also consider running ads on…
And if what you sell is kinda expensive, you should consider LinkedIn.
#3: Sales Will Go down
Lets face it, in a ‘tough’ economy, the purchasing power of the people will naturally be ‘less’. People will tend to spend less because they have less.
They will buy what they ‘need’ and not what they ‘want’, and if you allow this to happen, your business may suffer.
Lets face it…
If a man purchasing power reduces and he usually buys your fitness supplements, he will naturally stop buying it and instead focus more on buying ‘actual food’.
So, what should you do then?
You need to get an irresistible offer, then run a simple ads that get a flood of new buyers and if you are wondering how to do that, click here to see we can easily help you grow and expand your small, medium or large business.
#4: Only those who advertise will flourish
Most people don’t like to advertise even though they know advertising is very important. It’s kinda funny but that is how it is.
The man who stops advertising because he wants to save cost is like the man who stops the clock because he wants to save time.
Truth is, the quickest way to grow your business is by turning advertising into profit.
It beats my imagination while many small businesses don’t advertise.
Take a look at all the big brands in the world, they spend heavily on advertising.
Google, Facebook,Amazone,Apple, MTN, Cocacola, Pepsi and many others.
Truth is, the more you spend money on advertising (profitably), the more you’ll grow faster, and if you don’t believe in advertising, it is safe to say you should forget growth.
Sure, there are some FREE advertising strategies that will help you grow in 2019 but if you really want something very BIG, you need to invest consistently in paid advert.
#5: Single Channels will no longer work.
If you are only using one channels to get customers now, you’ve got to wake up. You’ve got to start using multiple channels.
Facebook ads, twitter, LinkedIn, YouTube, Google ads, etc.
You need to be everywhere for your brand to grow. I have always said the best and quickest way to grow any business is by turning advertising into profit.
It’s a great thing that you need to do right now.
#6: The’ OLD’ Marketing System May stop working
Ya, it’s so true.
Many people pressure customers to buy their stuff. They pressure them, lie to them and do some sleazy things to make them buy.
That wont work in 2021.
You see, the purchasing power of people are very low now so they will want to be very careful with what they buy. They wont fall to ‘sweet mouth’ marketing, instead…
They will expect you to actually demonstrate that you can help them by actually helping them…
So, if you are the type that ‘shouts’ at your customers asking them to ‘buy my stuff’, they’ll run away. They need that ‘personal’ help.
Take doctors for example…
When you go to them, they prescribe drugs and treatment, and you eventually buy.
Doctors ask you simple question because they want to know what the problem is so they can help you. It is what I call ‘prescription marketing’.
#7: Online Advertising will exceed traditional Advertising
It is already happening right now in the United states. Digital adverting has exceeded traditional advert.
Things are changing very quickly.
In 2016, mediafact said that the total spend on advertising in Nigeria was 97billion naira and a large chuck of that went to traditional advertising but in 2021, there’s going to a be huge shit because…
People tend to spend more time online these days than they do offline.
Most people don’t even watch the traditional TV anymore, they are doing Youtube,Facebook live, Netflix, Iroko and others.
So, you need to brace up and know that online advertising will be HUGE.
Therefore, focus more of your budget on online marketing.
Now, let me add a bonus…
#8: America marketing tactics and strategies will not work
Lets face it, most people use the online marketing models of Americans to build their businesses but truth is, wholesale or what I can ‘copy and paste’ marketing will no longer work in 2021.
The buying habit of people is becoming more sophisticated and in 2019, it will get even more sophisticated because of 'low income'.
Generic 'one and the same' marketing tactics and strategies will no longer work, you've got to personalize things.
If you are the type who uses only what you see online to replicate your growth without customization, generic marketing wont work in 2021.
You’ve seen these predictions and you have these options…
#1: Just read it and go away without doing anything or worst still, just see them as mere prediction without any impact on you.
#2: Procrastinate and do nothing
#3: Be the ‘fast mover’ and transform your life and business, fast.
Now, if you are truly hungry and want to keep your company afloat and ahead of your competitors...
If you are truly hungry and want to expand or explode your sales and business in 2021, you’ve got to go checkout this post right now.
I mean, leave whatever you’re doing now to check this post out.
Now, let me ask you…
What are you going to do with these predictions, and what do you think about it?
I’ll waiting to hear your take, I’ll personally respond to every comment or question.
Founder, Dorothy David Consulting
When it comes to marketing, Johnson Emmanuel knows his onion. His passion for marketing and business growth is infectious. It's really a privilege working with him
About JOHNSON EMMANUEL
Johnson Emmanuel is known as the most sought after Business Growth & Marketing strategist in Africa.
He is famous for creating wildly Profitable & successful online marketing strategies that resulted in massive customers acquisition and Rapid revenue growth for his clients...