All Posts by Johnson Emmanuel

1 Market Differentiation:

Market Differentiation

Market Differentiation: How To Stand Out, Outsell Your Biggest Competitors…Even In A Rowdy & Saturated MarketOver the last months, I did a lot of thinking and reading about differentiation, and it’s flipside – sameness. Here’s a summary of how I think about it.Differentiation is about standing out from the noise, and giving people a reason to choose you […]

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How To Generate High Ticket Clients On Demand.

How To Generate High Ticket Clients On Demand.When i say high ticket clients, I mean…High networth clients.Premium clients or what i call Deep Pocket Clients.Look, some businesses are going to fail.Not because people don’t want what they sell.Infact, alot of people want it.NOT because of low quality, quality might be the highest but a fellow […]

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direct mail marketing

Direct Mail Marketing?

​When Should You Use Direct Mail Marketing?Previously on the blog, we discussed ‘How to Use Direct Mail Advertising to Consistently Close BIG Deals’. Direct mail marketing can be one of the best advertising decisions you can make for your business.  Thanks to its high ROI and customization, it’s a surefire way to connect with customers you […]

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hire for growth

Hire For Growth

Hire For Growth: How To Hire For Exponential Business GrowthLet me explain what I mean by  “revenue attributable”,It means your first 10 employees should do work that directly lead to an increase in revenue and profit.The following roles are revenue attributable, for example:Head of marketingSales managerAccount executiveSoftware developerDesignerCopywriterFacebook Ads expertThese roles, however are non-revenue attributable […]

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1 marketing lesson

Marketing Lesson

Marketing Lesson: Why You Should Never Go For The Sales (And What To Do Instead)Let’s not sugar coat it – marketing is hard.I’ve learnt alot of marketing lesson(s) in my 16years long career.Even though I have developed controversial yet astonishing effective marketing systems and strategies that has generated sales, grown revenue and profits for our […]

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multi-channel marketing

Customer Acquisition

Customer Acquisition: How the Fastest-Growing Companies Use Multi-Channel Marketing For Explosive Growth.How do successful companies go about their customer acquisition in this digital age?You can run some ads on Google or Facebook…Maybe create some landing pages and ‘dream clients’ magnets to help improve performance…But what separates really successful campaigns from ‘average’ ones?I’m not just talking […]

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