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Case Study: How To Discover “Untapped Profit” Sources Within Your Business. So, you want to discover untapped revenue streams within your business, right?Today, I’m going to share some “backroom” stuff.Real personal business story.You see, most people know me as “Johnson Emmanuel, the marketing guy” who makes BIG money for businesses.And they’re absolutely right.Nothing makes me happy like helping businesses make big money, according to McKinsey & Company, the most important thing that keeps a business flourishing is sales.Yes, sales!Anything else is “commentary”.Having been in the marketing game for 18years now, ... Read More
25 NEW Marketing Commandments To WIN BIG IN 2021Ready to crush 2021 in a way you've never done ever?Then, you must pay close attention to these modern marketing commandments.When it comes to marketing, I'm a huge believer in RIO, i believe that you shouldn't run any marketing campaign that will not yield a strong RIO.That's why I wrote out my Growth Marketing manifestoes.You see, there are fundamentals, if you want your ad campaigns to yield results.I'm tired of seeing people screaming "my ad is not working" or "marketing is expensive"It ... Read More
Market Differentiation: How To Stand Out, Outsell Your Biggest Competitors...Even In A Rowdy & Saturated MarketOver the last months, I did a lot of thinking and reading about differentiation, and it's flipside - sameness. Here's a summary of how I think about it.Differentiation is about standing out from the noise, and giving people a reason to choose you over others. You’d think companies would be all about that.Curiously, not so much. In fact, it’s the opposite—the world has a massive sameness problem. Sameness is the default for most companies today.What’s ... Read More
How To Generate High Ticket Clients On Demand.When i say high ticket clients, I mean...High networth clients.Premium clients or what i call Deep Pocket Clients.Look, some businesses are going to fail.Not because people don't want what they sell.Infact, alot of people want it.NOT because of low quality, quality might be the highest but a fellow with a crappy product might just be smiling to the bank.WHY?Now, listen carefully...Your business model will make or mar you.Alot of people work really hard but they never get enough reward, and worst still, the ... Read More
How To Craft Facebook Ads That Turns Total Strangers To Raving Buyers. Do you want to craft a Facebook ads that convert total strangers to raving,happy buyers? Facebook ads is the fastest way to grow any business. Look, if your company is not currently running Facebooks ads, you're losing alot of money. When I say "alot", i actually mean "A WHOLE LOT" of money. I know what I'm saying because our ad agency is able to help clients turn $1 marketing spend to atleast $3 sales... Meaning for everytime you ... Read More
When Should You Use Direct Mail Marketing?Previously on the blog, we discussed 'How to Use Direct Mail Advertising to Consistently Close BIG Deals'.Direct mail marketing can be one of the best advertising decisions you can make for your business. Thanks to its high ROI and customization, it's a surefire way to connect with customers you might not ordinarily have gotten responses from. However, like any other type of marketing campaign, direct mail marketing can be an investment. Thus, it's important to know when and where you should deploy it in ... Read More
Hire For Growth: How To Hire For Exponential Business GrowthLet me explain what I mean by "revenue attributable",It means your first 10 employees should do work that directly lead to an increase in revenue and profit.The following roles are revenue attributable, for example:Head of marketingSales managerAccount executiveSoftware developerDesignerCopywriterFacebook Ads expertThese roles, however are non-revenue attributable roles:Office managerPersonal assistantI.T. managerH.R. managerAccountantBookkeeperCleanerCan you see the difference between revenue attributable and non-revenue attributable roles?You want to FIRST hire folks who will help you generate more revenue and profit...When you spend money on hiring, ... Read More
Johnson Emmanuel is known as the most sought after Business Growth & Marketing strategist in Africa.
He is famous for creating wildly Profitable & successful online marketing strategies that resulted in massive customers acquisition and Rapid revenue growth for his clients...
Johnson has also developed some of the most wildly successful digital marketing campaigns that has generated multiple millions of dollars for business owners, entrepreneurs and CEOs in 19 different industries...