Hire For Growth: How To Hire For Exponential Business Growth

hire for growth

Let me explain what I mean by  "revenue attributable",

It means your first 10 employees should do work that directly lead to an increase in revenue and profit.

The following roles are revenue attributable, for example:

  • Head of marketing
  • Sales manager
  • Account executive
  • Software developer
  • Designer
  • Copywriter
  • Facebook Ads expert
These roles, however are non-revenue attributable roles:

  • Office manager
  • Personal assistant
  • I.T. manager
  • H.R. manager
  • Accountant
  • Bookkeeper
  • Cleaner
Can you see the difference between revenue attributable and non-revenue attributable roles?

You want to FIRST hire folks who will help you generate more revenue and profit...

When you spend money on hiring, the new employee MUST cover their salary and provide a boost to your revenue and profits.

That way, you can use your increased profits to hire even more people.

 This creates a positive snowball effect, where new hires lead to more profit, which leads to more new hires, etc.

Does that make sense?

Now, what about if you already have a few people on your team.

If you have a small team now, stop hiring generalists and start hiring specialists.

As you hit 10, 15 or even 20 people, you've probably got a good repeatable sales and marketing process going.


Your biggest challenge, then, is to stop your employees from wearing multiple hats.

What do I mean by that?

Well, instead of having someone in a general "head of marketing" role, you might need to split that role up into 3 different roles, such as:

  • Copywriter
  • PPC manager
  • Data analyst
Most first-time business owners start by hiring generalists, which is fine...

They hire someone who understands marketing broadly, but doesn't have deep domain expertise in one particular marketing channel, such as Google Ads.

They hire a full stack developer who can code the backend, hook up all of the databases and also design the front end of their software, app or web site.

They hire a sales person who can act as a sales development rep, an account executive and a customer success manager.

The smart business owners shift from hiring generalists to specialists as soon as:

  • They can afford to
  • It makes practical sense to do so
I could write you a 100,000 word email on hiring, but I promised I'd send you my absolute best tips only, so that's what I've tried to do with this post.

Now it's over to you...

How big is your team at the moment? And are you hiring during these uncertain times?

Leave your comment below.



He is the founder of, Havanzer, one of the fastest growing marketing agencies. Africa.com calls him the top 5 marketing influencials in Africa. He is considered the #1 authority on engineering profitable customer acquisition campaigns in Africa.Johnson is famous for creating multi-million dollars marketing strategies, campaigns and systems.

About the Author

Johnson Emmanuel is one of Africa’s most sought-after Business growth & Marketing strategist. He has consulted and adviced businesses in 42 countries and in over 100 different industries, teaching over 650,000 people through his seminars, contents, and training. He’s an expert at helping companies & businesses rapidly grow their revenue.

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